Precision, Low-Intensity Infrared Radiant Heating for Poultry Growth & Health
For generations, poultry producers have struggled with the same challenges: keeping chicks warm, maintaining a stable environment, controlling humidity, and preventing disease outbreaks. While traditional heating methods attempt to solve these issues, they fail to provide the even, natural warmth that chicks need to thrive.
Infrared radiant tube heating is the closest thing to raising chicks under the sun. Unlike forced-air or convection-based systems that only heat the air, Reflect-O-Ray radiant heating penetrates surfaces, warming the barn’s floors, walls, bedding/cages, and, most importantly, the birds themselves.
This technology isn’t just about comfort—it’s about better growth, stronger immune systems, improved feed efficiency, and superior biosecurity.
“Reflect-O-Ray’s low-intensity electromagnetic rays shine evenly across the barn, passing through air to warm every surface and every bird.”
Let the Sunshine In
Precision low‑intensity infrared radiant heating for poultry growth & health.
Click for full immersive visual presentation with audio narration#1 The Science Behind Reflect-O-Ray Radiant Heat: Warming from the Inside Out
Unlike conventional systems that rely on air movement for heat distribution, Reflect-O-Ray radiant heating works like the sun, emitting penetrating radiant energy that warms mass, not air.
- Infrared waves penetrate soft tissue, stimulating blood flow, circulation, and cellular function, leading to faster, healthier chick development.
- Chicks absorb warmth naturally, just as they would under a broody hen or in an outdoor environment.
- Air heat warms air—but air doesn’t warm mass. Reflect-O-Ray radiant energy warms the barn itself, so the heat stays where the birds live.
This means chicks can focus on growing rather than burning extra energy to stay warm.

Reflect-O-Ray’s low-intensity infrared rays pass through air and are absorbed by floors, walls, cages, and birds, which then re-radiate even warmth.
The Power of Balanced Heat
In most systems, producers raise temperatures just to fight damp litter and condensation—but that excess heat rises, cools at the ceiling, and drops moisture back down. Reflect-O-Ray works differently. Its radiant energy warms the barn’s surfaces evenly—floors, walls, and litter—eliminating cold zones where condensation forms.
The result is stable warmth, drier litter, and a naturally balanced environment where birds stay comfortable and the barn stays dry. Reflect-O-Ray doesn’t just control heat—it controls the climate.
#2 The Link Between Even Heat & Better Growth Rates
Temperature consistency matters. Even minor fluctuations in barn temperature cause chicks to expend extra energy, leading to poorer feed conversion and slower weight gain.
- Reflect-O-Ray maintains an ultra-precise 0.5–1°F temperature differential throughout the barn.
- Eliminates hot and cold pockets, ensuring chicks don’t crowd in specific areas for warmth.
- Provides a steady, natural heat source so energy is directed toward growth and muscle development, not thermoregulation.
Producers using Reflect-O-Ray radiant heating report better flock uniformity, higher weights at market, and reduced stress-related losses.
#3 Stronger Bones & Better Leg Health
Poor temperature control leads to uneven growth rates, weak bone structure, and increased leg deformities.
- Reflect-O-Ray radiant heat ensures stable calcium absorption, leading to stronger skeletal development.
- Consistent warmth reduces stress-related skeletal issues, such as splayed legs or weak joints.
- Prevents uneven chick distribution, which can cause overcrowding injuries.
By eliminating temperature swings, chicks develop uniformly, reducing leg issues and improving overall welfare.
#4 More Resilient Immune System = Healthier Birds
Cold stress doesn’t just slow growth—it weakens the immune system, making chicks more susceptible to disease.
- A warm, stable environment allows the immune system to develop properly.
- Lower stress levels mean increased disease resistance and stronger gut health.
- Less energy wasted on maintaining body heat means more energy directed toward immune function.
Infrared-heated flocks show reduced mortality rates and fewer health complications.
#5 Humidity Control: Preventing Disease Before It Starts
Humidity buildup is a hidden threat in poultry barns. Excess moisture creates the perfect breeding ground for bacteria, mold, and ammonia, leading to respiratory infections and poor air quality.
- Even radiant heat prevents condensation buildup—no sudden temperature swings that lead to wet litter.
- Reflect-O-Ray radiant heat naturally dries bedding, reducing ammonia and bacterial growth.
- Prevents the creation of extreme hot and cold zones that promote moisture pockets.
By keeping barns dry and stable, Reflect-O-Ray radiant heating provides superior biosecurity and a healthier environment.
#6 Eliminating Drafts: No Chilling, No Stress
During the first 7–10 days, chicks are extremely vulnerable to drafts and sudden air movement. Forced-air systems circulate heat but also create air currents that strip warmth away from chicks, leading to cold stress and increased mortality.
- No air movement required for heat distribution means a draft-free environment.
- Allows barns to maintain a warm, stable atmosphere without forced circulation.
- After the critical first days, ventilation can be gradually introduced without disrupting heat stability.
By eliminating cold drafts and uneven temperatures, chicks stay comfortable, warm, and stress-free.
#7 Not All Radiant Heaters Are Created Equal
While many radiant heating systems offer some benefits, traditional high-intensity pressure systems tend to overheat at the front end and leave little to no warmth at the tail end.
- Reflect-O-Ray’s front-end thermal control tubes regulate heat distribution, eliminating extreme temperature zones.
- 22-gauge non-corrosive aluminized steel tubing provides superior heat transfer, longevity, and efficiency.
- Vacuum venting ensures consistent heating from wall to wall, floor to ceiling.
- Precision-engineered for poultry barns, maintaining an ultra-precise 0.5–1°F temperature differential.
Unlike traditional radiant tube heaters that lack precision control, Reflect-O-Ray delivers stable, even heat throughout the entire barn.
Final Thought: Raising Birds Right Starts with Reflect-O-Ray Radiant Heating
Modern poultry farming shouldn’t rely on outdated heating methods that create uneven temperatures, humidity problems, and increased disease risk.
- Reflect-O-Ray radiant heating creates the most natural, stable, and effective heating environment possible.
- Supports proper bone growth, faster weight gain, and a stronger immune system.
- Eliminates drafts, controls humidity, and prevents disease outbreaks.
It’s not just about keeping birds warm—it’s about creating an environment where they thrive. Reflect-O-Ray does exactly that.
Phone: 587.747.3753
Web: www.envirosmartinc.com/poultry